According to U

question 52

Multiple Choice

According to U.S.law,which of the following is NOT an element a company/plaintiff is required to prove to win a false advertising lawsuit about an ad containing a comparative claim?

• A)False statements have been made about either product.
• B)The ads actually deceived or had the tendency to deceive a substantial segment of the audience.
• C)The offending advertiser intended to damage the complaining company's business.
• D)The deception was "material" and likely to influence purchasing decisions.
• E)Falsely advertised goods are sold in interstate commerce.

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Definitions:

Positioning Statement

A brief description that communicates how a brand or product uniquely fulfills the needs or wants of its target market compared to its competitors.

Unique Characteristics

Distinctive features or qualities that set an entity or concept apart from others in a significant and typically advantageous way.

Positive Associations

The beneficial connections or relationships customers make between a brand or product and their personal perceptions or experiences.

Semantic Scales

A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.