The Main Concern the FTC Has When an Advertiser Makes

question 97

Multiple Choice

The main concern the FTC has when an advertiser makes substitutes for products during a demonstration (such as using a mixture of glue and water instead of ice cream) is whether the ________.

• A)substitution is necessary
• B)demonstration uses puffery
• C)advertiser indicates that substitutes are used in the demonstration
• D)consumer knows substitutes are used in the demonstration
• E)demonstration falsely upgrades the consumers' perception of the advertised brand

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Definitions:

Rationales

Explanations or reasons for an action or belief, often used to justify decisions and behaviors.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

Halo Effect

A cognitive bias where an individual's overall impression of a person influences how they feel and think about that person's character.

Phi Phenomenon

A perceptual illusion in which stationary objects shown in rapid succession, such as lights flashing at certain speeds, appear to be moving.