Which of the Following Best Explains Why the Amount of Prescription

question 24

Multiple Choice

Which of the following best explains why the amount of prescription drug advertising has increased since 1997?

• A)The American Medical Association approved the use of advertising to promote prescription drugs.
• B)The federal government loosened its controls on the production of prescription drugs.
• C)Pharmaceutical companies realized that a pull strategy would be more effective than a push strategy.
• D)The federal government loosened its controls on pharmaceutical advertising.
• E)Patents held by many pharmaceutical companies expired,resulting in price competition and heavy advertising.

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Definitions:

Standardized Measures

Tools or tests that have been rigorously evaluated for reliability and validity and are administered in a consistent manner across different participants or contexts.

Mixed Method Approach

A research approach that combines quantitative and qualitative methods to gain a better understanding of research questions or problems than using either method alone.

Reliability

The consistency and dependability of a measurement, test, or result when repeated under the same conditions.

Validity

The degree to which a test or instrument measures what it is supposed to measure.