Which of the Following Is a Tool for IMC Evaluation

question 108

Multiple Choice

Which of the following is a tool for IMC evaluation and measurement?

• A)strategic consistency
• B)intrinsic contact points
• C)SWOT analysis
• D)lifetime value
• E)customer insight

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Definitions:

Theory Y Managers

Managers who adopt a participative management style, believing that employees are self-motivated and seeking satisfaction in their work.

Empowerment

The process of granting individuals or groups the power, authority, and confidence to make decisions and take action.

Motivational Technique

Strategies or methods used to inspire individuals or groups to achieve their goals and enhance their performance.

Theory X Managers

Managers who assume employees are inherently lazy and must be coerced or controlled to perform their duties.