Which of the Following Is NOT a Surrogate Measure for the Sales

question 19

Multiple Choice

Which of the following is NOT a surrogate measure for the sales impact of an advertising campaign?

• A)brand awareness
• B)number of purchases made
• C)consumer liking of a brand
• D)change in brand perception
• E)intent to purchase

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Definitions:

Single Digit Returns

Single digit returns refer to the percentage gain or loss on an investment that is less than ten percent, indicating a low to moderate performance.

Liquidity

The ability of an asset to be quickly converted into cash without significantly affecting its price.

Default Risk

The possibility that a borrower will fail to meet the obligations of a loan agreement.

Interest Rate Risk Premiums

Additional returns demanded by investors to compensate for the risk of fluctuating interest rates.