Which Type of Evaluative Research Involves Arranging to Have Test

question 70

Multiple Choice

Which type of evaluative research involves arranging to have test commercials delivered to a select group of households within a market,and then comparing the purchase behavior of the select group to that of a control group of households?

• A)scanner research
• B)persuasion tests
• C)likability tests
• D)inquiry tests
• E)single-source research

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Definitions:

Settlement of Texas

The process in the 18th and 19th centuries whereby settlers, primarily from the United States, moved into the region of Texas, leading to its eventual annexation into the U.S.

Spanish Influence

The impact and cultural legacy of Spain on other countries and regions, often through exploration, colonization, or cultural exchange.

Texas

A U.S. state located in the South Central region, known for its large size, diverse landscapes, and significant historical and cultural contributions.

French

Relating to France or its people, culture, language, or nation.