You and Your Family Are Part of a Consumer Panel,and

question 8

Multiple Choice

You and your family are part of a consumer panel,and each time you go to the grocery store,you give the sales clerk your ID number.The research company tracks your purchases,as well as several other households' purchases,to determine the extent to which its clients' advertising works.What type of research are you participating in?

• A)inquiry test
• B)scanner research
• C)concurrent research
• D)optimization research
• E)test marketing

---

Definitions:

Service Delivery Model

Refers to the way in which an organization provides services to its customers, incorporating strategies, structures, and processes.

Self-service Systems

Digital platforms that enable users to complete tasks or access information without the need for direct support from others.

Web-based HR

Human Resources management systems and activities conducted over the internet to streamline HR processes.

Enterprise Portals

Enterprise portals are web-based platforms that provide employees with customized and secure access to a wide range of applications and services relevant to their roles within the organization.