Which Measure Would Best Determine How Well a Banner Ad

question 136

Multiple Choice

Which measure would best determine how well a banner ad increased the number of transactions on a retail website?

• A)click-through rate
• B)recognition test
• C)break-even analysis
• D)cost-per lead
• E)conversion rate

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Definitions:

Sociologically

Pertaining to the study of society, its institutions, dynamics, and the relationships among individuals within a societal context.

Personal Values

Core beliefs or principles that individuals hold as being of paramount importance, guiding their behavior and decisions.

Relationship Roles

The functions or behaviors expected from individuals in their respective positions within interpersonal relationships.

Task Roles

Specific behaviors or functions performed by group members to ensure the progress and completion of group tasks or objectives.