An IMC Campaign That Has A(n)________ Effect Has Overall Results

question 146

Multiple Choice

An IMC campaign that has a(n) ________ effect has overall results that are greater than the sum that the individual functional areas would have if they were used separately.

• A)indirect
• B)interdependent
• C)synergistic
• D)instantaneous
• E)carryover

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Definitions:

Inventories

Quantities of goods or materials that are held by a business as part of its current assets for the purpose of resale or production.

Supply Chain

A system connecting a business with its providers to manufacture and deliver a particular item to the end consumer.

Purchase Transactions

Financial exchanges or agreements where goods or services are bought and paid for.

Strategic Supply Management

The process of planning, implementing, and controlling the operations of the supply chain as efficiently as possible.