Public Relations Programs Are Evaluated in Terms of Output and Outcomes.Explain

question 144

Essay

Public relations programs are evaluated in terms of output and outcomes.Explain what this means and discuss two questions that might be used to evaluate each.

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Definitions:

Two-Tier Wage System

A salary structure where workers performing the same job or function are paid differently based on certain criteria, typically involving new hires being paid less than more senior employees.

Equity

Equity refers to fairness or justice in the way people are treated. In financial contexts, it also represents the ownership interest of shareholders in a corporation.

Equity Theory

A theory in social psychology that explains how individuals gauge the fairness of their work outcomes and inputs relative to others.

Expectancy Theory

A motivational theory suggesting that individuals are motivated to perform if they believe their efforts will lead to desired performance and rewards.