Public Relations Programs Are Evaluated in Terms of Output and Outcomes.Explain

question 144

Essay

Public relations programs are evaluated in terms of output and outcomes.Explain what this means and discuss two questions that might be used to evaluate each.

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Definitions:

Margin Of Safety

The difference between actual or expected sales and sales at the break-even point, measured in either units or revenue.

Break-Even Point

The quantity of production or sales at which total revenues equal total expenses, resulting in no net loss or gain.

Variable Expenses

Costs or expenses that vary in direct proportion to changes in business activity levels, such as sales volumes or production output.

Unit Variable Cost

The cost that varies directly with the production of one additional unit of a product.