Which Type of Evaluative Research Involves Arranging to Have Test

question 70

Multiple Choice

Which type of evaluative research involves arranging to have test commercials delivered to a select group of households within a market,and then comparing the purchase behavior of the select group to that of a control group of households?

• A)scanner research
• B)persuasion tests
• C)likability tests
• D)inquiry tests
• E)single-source research

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Definitions:

Outsourcing

The practice of hiring third parties to execute services or produce goods that were traditionally performed in-house.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Legal And Social Obligations

The responsibilities and duties that individuals and organizations must adhere to, based on both legal requirements and ethical considerations within society.

Enhanced Citizenship Role

A concept referring to increased participation and engagement of individuals in their community or society, beyond their basic rights and obligations.