At the Most Basic Level of Evaluation of the Effectiveness

question 148

Multiple Choice

At the most basic level of evaluation of the effectiveness of a sales promotion,managers require proof of ________.

• A)brand recognition
• B)brand recall
• C)promotion execution
• D)trial rates
• E)sales rates

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Definitions:

Tentative Explanation

A provisional hypothesis or theory proposed to explain an observation or phenomenon, subject to further investigation and testing.

Objective Observation

The process of gathering data or information through sensory input without bias or preconceived ideas influencing the perception.

Mary Anning

A pioneering 19th-century British paleontologist who made important contributions to the field through her discoveries of Jurassic marine fossil beds along the English Channel at Lyme Regis.

Paleontology

The scientific study of life that existed prior to, and sometimes including, the start of the Holocene Epoch (approximately 11,700 years ago). It involves the examination of fossils to understand the processes of evolution and the history of life on Earth.