Examlex
Research methods and analytical techniques are readily available to demonstrate ROI for public relations activities.
Absorption Costing
A cost accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a product.
Cost-plus Pricing
A pricing tactic in which the final sale price is established by applying a predetermined markup on top of the product's purchase cost.
Return on Investment
A financial ratio measuring the gain or loss generated on an investment relative to the amount of money invested.
Selling Price
The amount of money charged for a product or service, typically set to cover costs and generate profit.
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