Consumers Draw on Images from the Media,word of Mouth,marketing Messages

question 60

Multiple Choice

Consumers draw on images from the media,word of mouth,marketing messages and more to form a(n) ________ of a brand,which is how a brand impression is created.

• A)unified vision
• B)position
• C)integrated perception
• D)synergistic perception
• E)personality

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Definitions:

Miserable

Feeling extremely unhappy or uncomfortable.

Set Point

The genetically influenced weight range for an individual; it is maintained by biological mechanisms that regulate food intake, fat reserves, and metabolism.

Genetically Influenced

Traits or characteristics that are shaped in part by an individual's genetic makeup.

Metabolic Rate

The rate at which the body uses energy to maintain basic life functions such as breathing, circulation, and cell production.