When a Brand's Messages Are Supported by Word-Of-Mouth Comments and Testimonies

question 96

Multiple Choice

When a brand's messages are supported by word-of-mouth comments and testimonies from users,the brand has ________.

• A)cross-functional management
• B)brand integrity
• C)a defined benchmark
• D)a synergistic perception
• E)brand personality

---

Definitions:

Independent Variable

In an experiment, the variable that is purposely changed or varied by the researcher to explore its impact on the dependent variable.

Dependent Variable

In an experimental study, the variable that is tested and measured to see if it is affected by changes in the independent variable.

Monozygotic Twins

Twins that are genetically identical, arising from a single fertilized egg that splits into two, allowing researchers to study the effects of environment versus genetics.

Dizygotic Twins

Also known as fraternal twins, they develop from two separate eggs fertilized by two different sperm cells, sharing about 50% of their genes.