Examlex
When a brand's messages are supported by word-of-mouth comments and testimonies from users,the brand has ________.
Independent Variable
In an experiment, the variable that is purposely changed or varied by the researcher to explore its impact on the dependent variable.
Dependent Variable
In an experimental study, the variable that is tested and measured to see if it is affected by changes in the independent variable.
Monozygotic Twins
Twins that are genetically identical, arising from a single fertilized egg that splits into two, allowing researchers to study the effects of environment versus genetics.
Dizygotic Twins
Also known as fraternal twins, they develop from two separate eggs fertilized by two different sperm cells, sharing about 50% of their genes.
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