Increasing Immediate Sales,attracting Attention at Decision Points,creating Interest,stimulating Urgency,and Encouraging

question 90

Multiple Choice

Increasing immediate sales,attracting attention at decision points,creating interest,stimulating urgency,and encouraging trial and impulse purchasing are objectives for which IMC area?

• A)direct marketing
• B)guerilla marketing
• C)advertising
• D)point of purchase
• E)public relations

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Definitions:

Uniform Commercial Code

A broad collection of legislative measures governing every aspect of commerce in the United States.

Interstate Commerce

Commercial transactions or traffic that cross state boundaries, regulated by the federal government in the United States.

Federal Law

The body of law created by the federal government of a country, which applies to all its citizens and territories.

Constitutional Law

The general limits and powers of a government as interpreted from its written constitution.