Which of the Following Is NOT a Planning Approach for Creating

question 20

Multiple Choice

Which of the following is NOT a planning approach for creating global campaigns?

• A)local initiative
• B)centrally conceived campaign
• C)variations on central campaign
• D)top-down creativity
• E)bottom-up creativity

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Definitions:

Cognitive Style

A characteristic mode of processing information, perceiving, and problem-solving, which can vary among individuals.

Cultural Background

The cultural environment and experiences that influence an individual's beliefs, values, and behaviors.

Expectation

A belief or anticipation about the outcome of an event or situation in the future.

Perceptual Constancy

A tendency of the human perception system to see familiar objects as having standard shape, size, color, and location regardless of changes in the angle of perspective, distance, and lighting.