The Global Name for the Microsoft Operating System Vista Turned

question 86

Multiple Choice

The global name for the Microsoft operating system Vista turned out to be a disparaging term for a frumpy old woman in Latvia.Microsoft had to adjust the name.This is an example of the need for ________ in international advertising campaigns.

• A)adaptation
• B)standardization
• C)centralization
• D)decentralization
• E)bottom-up creativity

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Definitions:

Commodities

Commodities are raw materials or agricultural products that can be bought and sold, such as gold, oil, or grains.

Nonnegotiable

Something that cannot be bargained or altered; absolute or not subject to change.

Payment Schedule

A detailed plan outlining when and how financial payments are to be made.

Security Agreement

An agreement that creates or provides for a security interest between the debtor and a secured party.