________ Means Adopting a Good Cause and Supporting Its Fund-Raising

question 140

Multiple Choice

________ means adopting a good cause and supporting its fund-raising and community-oriented efforts.

• A)Social marketing
• B)Cause marketing
• C)Capital marketing
• D)Nonprofit marketing
• E)Development marketing

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Definitions:

Actor-observer Effect

The tendency to attribute one's own actions to external causes while attributing other people's behaviors to their internal characteristics.

External

Outside of or existing beyond the self or the entity it refers to, often used in contrast with internal.

Internal

Relating to or situated on the inside; intrinsic or inner attributes.

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires. It is used for assessing attitudes by asking respondents to rate their level of agreement with a statement using a choice scale.