The Goal in a Measurable Objective Should Be a Realistic

question 76

True/False

The goal in a measurable objective should be a realistic estimate of the change the IMC campaign can create.

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Definitions:

One-group Posttest

An experimental design where only one group is studied and the assessment occurs only after the intervention or treatment.

Liking Scale

A psychometric scale used in questionnaires to measure people's preferences, attitudes, or feelings towards a particular item or subject.

Independent Groups

This term describes a research design in which different participants are used in each group or condition of the experiment.

Repeated Measures

A research design in which the same subjects are tested under each condition.