Which Integration Goal Involves Making All Marketing Communications Work Together

question 123

Multiple Choice

Which integration goal involves making all marketing communications work together so that the whole is greater than the sum of its parts?

• A)localization
• B)synergy
• C)adaptation
• D)development
• E)standardization

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Definitions:

Bedrock Canyons

Bedrock canyons are deep, narrow valleys with steep sides, carved into bedrock by the erosive action of flowing water over geological time periods.

Unconfined Channels

Natural river channels that are not constrained by man-made structures and are free to change course and flood.

Fraser River

A major river in British Columbia, Canada, known for its salmon runs and importance to the local ecosystem.

Vancouver

A major coastal city in western Canada, located in the Lower Mainland region of British Columbia.