According to Stan Richards,three-Part Positioning Includes Identifying Which of the Following

question 112

Multiple Choice

According to Stan Richards,three-part positioning includes identifying which of the following?

• A)target audience,media plan,and competitors
• B)target audience,competitors,and most meaningful brand benefit
• C)media plan,competitors,and most meaningful brand benefit
• D)target audience,brand personality,and competitors
• E)brand personality,competitors,and most meaningful brand benefit

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Definitions:

Level Of Significance

The probability of rejecting the null hypothesis in a statistical test when it is actually true; a threshold for determining the statistical significance.

Rejection Region

The range of values for which we reject the null hypothesis in hypothesis testing.

Level Of Significance

A threshold used in hypothesis testing, below which the null hypothesis is rejected.

Confidence Interval

A gamut of values, taken from sample statistics, considered likely to include the value of a hidden population attribute.