Refer to the Passage Below to Answer the Questions That

question 28

Multiple Choice

Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-Based on the information given,which area is most likely to be the primary focus of Acme's IMC planning?

• A)trade sales promotion
• B)packaging
• C)point of purchase
• D)guerilla marketing
• E)specialties

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Definitions:

Word

A single distinct element of speech or writing, used with others (or sometimes alone) to form a sentence and typically shown with a space on either side when written or printed.

Prime

A fundamental state or condition that precedes and influences the effectiveness of subsequent processes or responses.

Interpreting Sentences

The cognitive process of understanding the meaning of words in written or spoken form, constructing their syntactical relationships.

Noam Chomsky

An influential linguist, philosopher, and cognitive scientist known for his theory of generative grammar and criticism of behaviorism.