Refer to the Passage Below to Answer the Questions That

question 110

Multiple Choice

Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-In a SWOT analysis,Acme's new patent is an example of a(n) ________.

• A)trend
• B)opportunity
• C)strength
• D)threat
• E)obligation

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Definitions:

Constant Television Households

Homes where the television is frequently or almost always on, regardless of whether or not someone is actively watching.

Ethnocentrism

The belief in the inherent superiority of one’s own ethnic group or culture, often accompanied by a disdain for other groups.

Media

A means of communication that reach or influence people widely, including print media, broadcast media, and digital media.

Global Culture

The shared experiences, norms, values, and practices that transcend local cultures, often facilitated by economic globalization and rapid communication technologies.