In Planning an International IMC Campaign,horizontal Integration Refers to Coordinating

question 117

Multiple Choice

In planning an international IMC campaign,horizontal integration refers to coordinating across all ________.

• A)budgets
• B)marcom tools
• C)media outlets
• D)regions and countries
• E)agencies

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Definitions:

Congenital Abnormalities

Birth defects or disorders that are present from birth, which can result from genetic or environmental factors.

Gestational Trophoblastic Disease

A group of rare tumors that involve abnormal growth of cells inside a woman's uterus, related to pregnancy.