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The Goal in a Measurable Objective Should Be a Realistic

question 76

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The goal in a measurable objective should be a realistic estimate of the change the IMC campaign can create.


Definitions:

Telegram Acceptance

The acceptance of a contractual offer or agreement through a telegram, historically significant for its immediacy and legal recognition.

Binding Contract

A binding contract is a legally enforceable agreement between two or more parties that is recognized by law, where each party has made promises or agreements that must be fulfilled.

Dispatched

refers to the act of sending off something or someone to a destination or for a purpose.

Master Offer

A principal or primary proposal made during negotiations, often outlining the main terms and conditions of a contract.

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