One Study Assessed Consumers' Regard for Specific Brands and Related

question 121

Multiple Choice

One study assessed consumers' regard for specific brands and related that score to the brand's advertising expenditures relative to competitors' expenditures.The study found that all of the top brands in a given product category also represented the largest percentage of total advertising spending in a product category relative to competitors.What was measured in this study?

• A)targeted reach
• B)aperture
• C)share of voice
• D)share of market
• E)wasted reach

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Definitions:

Complementary Relationship

A situation where two goods or services are used together, and the increase in consumption of one leads to an increase in consumption of the other.

Illegal Fruit Pickers

Individuals who are employed in agricultural harvesting without legal authorization or documentation.

Domestic-born Truck Drivers

Truck drivers who are born within the country they are working, as opposed to those who have immigrated.

Backflows

The reverse movement of water, mixtures, or substances into the distribution pipes of the potable supply of water from any source or sources.