Prospective Customers for a Product or Service Have One or More

question 145

Multiple Choice

Prospective customers for a product or service have one or more ideal times and places at which they can be reached with an advertising message.This ideal point is called a(n) ________.

• A)aperture
• B)contact point
• C)touch point
• D)impression
• E)pulse

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Definitions:

Income Statement

A financial statement that shows a company's revenues and expenses over a certain period, ultimately revealing net profit or loss.

Balance Sheet

A balance sheet that concisely represents a corporation's financial assets, liabilities, and the equity interests of its shareholders as of a definite date.

Credit

A mutual agreement in which a borrower receives something of value now and agrees to repay the lender at a later date with terms specified.

Owner's Equity

The residual interest in the assets of the entity after deducting liabilities, representing the ownership portion of a company's assets.