Which Media Scheduling Decision Relates to Factors Such as Seasonality,holidays,and

question 11

Multiple Choice

Which media scheduling decision relates to factors such as seasonality,holidays,and days of the week?

• A)duration
• B)continuity
• C)timing
• D)carryover
• E)reach

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Three-step Process

A procedural concept often applied in various theories and models, typically involving the stages of initiation, execution, and completion in a sequential order.

Licensed Therapist

A professional who has met state-certified educational, training, and examination requirements to provide therapeutic services.

Behavioral Technique

A Behavioral Technique is a method used in psychological treatment and behavior modification that focuses on changing observable behaviors through reinforcement, punishment, and other conditioning strategies.