What Two Figures Are Needed to Calculate CPM

question 33

Multiple Choice

What two figures are needed to calculate CPM?

• A)cost of an ad and program or issue rating
• B)cost of an ad and frequency of exposure
• C)average frequency and estimated target audience reached by media vehicle
• D)cost of an ad and estimated audience reached by media vehicle
• E)gross rating points and reach

---

Definitions:

Social-cultural

Another term referring to the Social-Cultural Perspective, highlighting how societal and cultural factors influence individual behavior and cognition.

Psychodynamic Perspective

The psychodynamic perspective is an approach in psychology which stresses the importance of the unconscious mind, childhood experiences, and interpersonal relationships in shaping behavior and personality.

Personality

The combination of characteristics or qualities that form an individual's distinctive character and influence behaviors, motivations, and attitudes.

Motives

Internal driving forces that compel individuals to act or behave in certain ways to fulfill their needs or achieve goals.