Prospective Customers for a Product or Service Have One or More

question 145

Multiple Choice

Prospective customers for a product or service have one or more ideal times and places at which they can be reached with an advertising message.This ideal point is called a(n) ________.

• A)aperture
• B)contact point
• C)touch point
• D)impression
• E)pulse

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Definitions:

Promotional Budgets

Financial allocations designated for marketing and promotional activities with the aim of boosting sales and awareness of a product or service.

Annual Reports

are comprehensive reports issued by a company at the end of each fiscal year, detailing its operations and financial conditions.

Publicity

Disseminating unpaid news items through some form of media (e.g., television story, newspaper article, etc.) to gain attention or support.

Narrowcasting

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.