On Wednesday Nights,one TV Hit Commanded the Highest Advertising Rates

question 147

Multiple Choice

On Wednesday nights,one TV hit commanded the highest advertising rates for the network TV season,charging advertisers $658,333 per 30 seconds.During one Wednesday in April,the hit show had almost 25 million viewers.Calculate CPM for this Wednesday in April.

• A)$0.04
• B)$2.63
• C)$26.33
• D)$37.97
• E)$263.30

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Definitions:

Retained Use

The continued use of an asset by its owner instead of selling or replacing it.

Basic Earnings Per Share

A measure of a company's profitability, calculated by dividing net income by the average number of common shares outstanding during the period.

Income Available

The amount of net income left over for the company after it has paid out dividends to its shareholders.

Common Shareholders

Individuals or entities that own shares of a company's common stock, granting them rights to vote on corporate matters and receive dividends.