The Majority of Network Television Advertising Inventory Is Sold in the ________

question 79

Multiple Choice

The majority of network television advertising inventory is sold in the ________ market.

• A)scatter
• B)up-front
• C)programmatic
• D)sweeps
• E)horizontal

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Definitions:

Biological Characteristics

Biological characteristics are traits and features that define organisms, including genetic, physiological, and anatomical attributes.

Nonrelatives

Individuals who are not family members or related by blood.

Neuronal Firing

The process by which neurons send electrical signals to communicate with other neurons or muscles.

GABA

A neurotransmitter in the brain that plays a key role in regulating nerve cell activity and is involved in reducing excitability and promoting relaxation.