Examlex
How can a media buyer evaluate the effectiveness of online advertising?
Significance Level
The probability of rejecting the null hypothesis when it is actually true, a threshold within hypothesis testing signaling whether an observed effect is statistically significant.
Nonparametric Techniques
Statistical methods used when data do not assume a normal distribution or when the form of the underlying distribution is unknown.
Population Distribution
The spread of frequencies or occurrences of varying characteristics within a population.
Probability Distributions
Describes how the probabilities are distributed over the values of a random variable, identifying the likelihood of different outcomes.
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