Which of the Following Can Marketers Use to Make Sure

question 97

Multiple Choice

Which of the following can marketers use to make sure that their advertisements are NOT seen as intrusive?

• A)opt-in communications
• B)mobile marketing
• C)geotargeting
• D)microblogging
• E)viral marketing

Recognize the legal requirements and processes for requesting reasonable accommodations.

Identify what constitutes a mental impairment under disability laws.

Define a qualified individual with a disability and the criteria they must meet.

Understand the concept of major life activities as it relates to disabilities.

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Definitions:

Objective-Subjective Continuum

A spectrum that represents the range from objective, fact-based perspectives to subjective, personal interpretations.

Material Phenomena

Events or occurrences that are tangible and can be observed or measured in the physical world.

George Ritzer

A renowned sociologist best known for his work on the McDonaldization of society, which critiques consumer culture and the homogenization of everyday life.

Macro-Micro Continuum

The spectrum of analysis in sociology that ranges from large-scale social structures and processes (macro) to individual behaviors and interactions (micro).