Refer to the Scenario Below to Answer the Questions That

question 76

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business,Flies-R-Us,to the Internet because they want to expand their business.However,they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry wanted to develop a groundswell of marketplace demand for their store,so they used email to circulate a message among their family,friends,and customers for whom they had email addresses.What type of marketing is this?

• A)branded entertainment
• B)traditional
• C)viral
• D)guerilla
• E)mobile

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Definitions:

Inferiority Complex

An intense feeling of inadequacy, often resulting in extreme shyness or social withdrawal, or conversely, through overcompensation, in exaggerated aggressiveness.

Organic Inferiority

A concept suggesting that individuals are motivated to overcome physical or psychological deficiencies perceived as inherent weaknesses.

Gifted

Individuals, often children, who demonstrate outstanding levels of aptitude or competence in one or more domains.

Sibling Rivalry

Competition, jealousy, and conflict among brothers and sisters which may involve striving for parental attention, love, or approval.