A Product's Package Is Both a Container for the Product

question 123

True/False

A product's package is both a container for the product and a brand communication vehicle.

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Definitions:

Idealized Prototype Construct

A cognitive representation of a perfect example or ideal model of a particular category or concept.

Bottom-up Processing

An approach whereby the brain processes information from specific features to higher-level concepts, beginning with sensory input.

Sole Basis

The single or only reason for a decision, action, or conclusion without consideration of alternative factors.

Thought Processes

The mental operations involved in the perception, understanding, and reasoning which underlie a person's ability to think and make decisions.