What Role Does Customer Service Play in Effective Brand Communication

question 57

Essay

What role does customer service play in effective brand communication?

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Definitions:

Rational Decision-Making Technique

A systematic process of defining problems, evaluating alternatives, and choosing optimal solutions based on logical and objective analysis.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone and is used to generate and prioritize ideas.

Brainstorming

A method of generating creative ideas by encouraging free thought and discussion within a group.

Groupthink

A psychological phenomenon where the desire for harmony or conformity in a group results in an irrational or dysfunctional decision-making outcome.