To Encourage Bigger Purchases and to Build Brand Loyalty,Flies-R-Us Will

question 52

Multiple Choice

To encourage bigger purchases and to build brand loyalty,Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more.The baseball cap is an example of ________.

• A)branded entertainment
• B)a premium
• C)a billboarding effect
• D)a point-of-purchase material
• E)naming rights

Recognize the concept of opportunity cost and its importance in managerial decision-making.

Understand the concept of relevant costs in decision-making processes.

Analyze make-or-buy decisions by identifying and calculating relevant costs.

Understand and apply the target costing approach to product pricing.

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Definitions:

Broaden-And-Build Tendencies

A theory suggesting that positive emotions expand an individual's attention and mindset, leading to increased creativity, problem-solving abilities, and personal growth.

Specific-Action Tendencies

Innate or learned behavioral responses triggered by specific environmental or internal stimuli aimed at achieving certain objectives or satisfying needs.

Subjective States

Individual experiences or perceptions that are influenced by personal feelings, tastes, or opinions.

Positive Emotions

Pleasant responses to events that promote connections with others, including subjective states such as happiness, joy, euphoria, gratitude, and contentment.