Examlex
________ such as Instagram and Facebook build on the interactivity of the Internet,linking friends who have shared interests.
Bureaucratic Rationalization
The process of creating an efficient organization through the rational design and organization of human activity, often associated with increased specialization and standardization of tasks.
George Ritzer
An American sociologist known for his work on consumerism, globalization, and the "McDonaldization" of society.
McDonald's
A global fast-food restaurant chain founded in 1940, known for its burgers, fries, and wide range of other quick-service meals.
McDonaldization
The process by which the principles of the fast-food industry, such as efficiency, calculability, predictability, and control, are coming to dominate more sectors of society.
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