Refer to the Following Passage to Answer the Questions Below

question 143

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-Allison's media plan calls for advertising in national newspapers.If P&G doesn't care where its ads run in the newspaper,what rate will Allison request for her client?

• A)run-of-paper (ROP)rate
• B)display ad
• C)supplement rate
• D)classified rate
• E)differential rate

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Definitions:

United States

A country in North America consisting of 50 states, a federal district, five major self-governing territories, and various possessions.

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Range of Emotions

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Guilt

A feeling of responsibility or remorse for some offense, crime, wrong, whether real or imagined.