P&G Is Concerned That Some of the Controversial Programming on Television

question 34

Multiple Choice

P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming.Allison suggests that P&G should develop its own family-friendly programming,assuming the total financial responsibility for producing the program and providing the accompanying commercials.What form of television advertising would P&G be undertaking?

• A)sponsorship
• B)participations
• C)spot announcements
• D)on-network syndication
• E)specialty television

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Definitions:

Free-Living Gametophytes

Independent gametophyte plants that do not depend on the sporophyte generation for their lifecycle, typical in some plant groups such as bryophytes.

Reproductively Superior

Having genetic or physiological attributes that enhance an organism's ability to reproduce and pass on genes to the next generation.

Multicellular

Consisting of more than one cell, characteristic of most living organisms excluding bacteria and certain algae.

Seed Coat

The protective outer layer of a seed that encloses its embryo and nutrient stores.