Which of the Following Is an Interactive Advertising Placement Strategy

question 89

Multiple Choice

Which of the following is an interactive advertising placement strategy defined as paid ads that are so integrated with a web page's content and design that viewers feel the ad naturally belongs on the page?

• A)freestanding insert
• B)addressable media
• C)corporate media
• D)native advertising
• E)quick-response advertising

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Definitions:

Cooperative Advertising

A marketing partnership between a manufacturer and a retailer wherein the costs of advertising are shared, often for the purpose of mutually beneficial promotion.

Retailer's Advertising

Marketing efforts carried out by retailers to promote their products, services, and brand to potential customers.

Local Advertising

Promotion and marketing efforts targeted at the audience within a specific geographic location.

Manufacturer's Products

Items produced by companies specializing in the fabrication and production of goods for sale in markets.