Which Term Refers to the Percent of Viewers Based on the Number

question 11

Multiple Choice

Which term refers to the percent of viewers based on the number of television sets turned on?

• A)rating
• B)share
• C)gross rating points
• D)gross impressions
• E)impressions

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Definitions:

Experimenting

The act of conducting tests and trials to discover, validate, or refine new methods, strategies, or products.

Self-Reinforcement

The process of awarding oneself to strengthen the likelihood of a particular behavior being repeated in the future.

Coffee Break

A short break during work or a meeting, usually for the purpose of relaxation and informal conversation.

Network Problem

An issue arising within a system of interconnected computers or devices, affecting communication, data exchange, or functionality.