Refer to the Following Passage to Answer the Questions Below

question 113

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients.Her responsibilities include identifying specific media vehicles,such as TV programs,newspapers,magazines,or radio programs and stations for clients' advertising;negotiating the costs to advertise in them;and handling the details of billing and payment.Although one of the agency's major clients advertises primarily in magazines,the media plan calls for the use of newspaper advertising as well.
-Allison is working with a client that is preparing a national launch of a new line of packaged snacks.The client wants to maximize the reach of its marketing communication efforts.Which of the following media vehicles should Allison recommend?

• A)network television shows with low rating points
• B)network television shows with high rating points
• C)local radio shows with high share of audience
• D)local radio shows with low share of audience
• E)special interest magazines with niche audiences

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Definitions:

Pricing Objectives

Goals that a company aims to achieve through its pricing strategies, such as maximizing profit, increasing market share, or discouraging competition.

Survival

The act of continuing to live or exist, often in spite of an accident, ordeal, or challenging circumstances.

Price Matching

A competitive strategy where a retailer promises to match lower prices offered by competitors on identical products to retain customers.

Bankruptcy

A legal process whereby individuals or businesses unable to meet their financial obligations can seek relief from some or all of their debts.