________ Is Branded Entertainment,designed to Engage Customers with Brands

question 71

Multiple Choice

________ is branded entertainment,designed to engage customers with brands.

• A)Advertainment
• B)Instant messaging
• C)Experiential marketing
• D)Guerilla marketing
• E)Owned media

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Definitions:

Superstitious Behavior

Actions linked to beliefs in supernatural causality, where an event causes an effect without any natural process linking the two.

Skinner

B.F. Skinner was an American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Reinforcement

A concept in behavioral psychology where a behavior is strengthened or increased by following it with a positive outcome or reward.

Biofeedback

is a technique used to help individuals learn to control bodily processes normally thought to be involuntary, such as heart rate, using monitoring devices.