Which of the Following Relies on the Power of Personal

question 102

Multiple Choice

Which of the following relies on the power of personal communication in consumer decision making?

• A)word of mouth
• B)advertainment
• C)guerilla marketing
• D)product placement
• E)search engine advertising

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Definitions:

Social Ostracism

involves the exclusion from a society or group, often used as a form of social punishment or control.

Fear Ridicule

Fear of ridicule involves an anxiety or apprehension about being mocked, laughed at, or shamed by others, often influencing behavior and decision-making.

Authorities

Individuals or organizations that hold power in a society, making decisions, enforcing rules, and providing services.

Robert Brym

A sociologist known for his work on social movements, sociology of the internet, and social structure.