Interactive Media Is More Useful Than Mass Media for Engaging

question 44

True/False

Interactive media is more useful than mass media for engaging consumers in brand-related conversations.

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Definitions:

UCS

Unconditioned Stimulus; in classical conditioning, it is a stimulus that naturally and automatically triggers a response without prior learning.

Classical Conditioning

A process of learning where two stimuli are continually paired together; the response, initially caused by the second stimulus, is finally caused by the first stimulus alone.

Watson

Pertains to John B. Watson, the American psychologist who founded the behaviorism school of psychology.

Thorndike

Edward L. Thorndike was an American psychologist known for his work in comparative psychology and the theory of connectionism which helped lay the scientific foundation for educational psychology.