Examlex
A media mix is the way various types of media are strategically combined in a media plan.
Participant Effect
The influence on research outcomes resulting from participants' awareness they are being studied, potentially altering their behavior.
Research Study
An investigation conducted to collect data and gain insights into a specific question or phenomenon, following systematic methods.
Intent
The determination or resolve to perform a particular act or the purposeful mental state that is directed towards a goal.
Control Group
In an experiment, a group similar to the experimental group that is exposed to the same experimental environment but is not given the treatment; used for purposes of comparison.
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