Refer to the Scenario Below to Answer the Following Questions

question 142

Essay

Refer to the scenario below to answer the following questions.
Suzanne and Shandra,longtime friends,share a love of animals and own an animal grooming business together.They own a small fleet of RV motorhomes outfitted with comfortable dog and cat grooming stations.On-the-Go Groomer's motorhomes come to clients' homes in the metro area to provide pet services instead of requiring pet owners to come to them.Suzanne and Shandra are pleased with their success,but both feel that they are not reaching enough potential customers.So far,they have relied on local newspaper advertisements and positive word-of-mouth to generate business.Suzanne said,"We have come so far and really have a great little business going.But I think we could become much bigger with the right plans in place."
-How could Suzanne and Shandra use search marketing?

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Definitions:

Predicting

The act of making informed guesses about future events or outcomes based on current data or trends.

Perform Tasks

Refers to the execution of duties or activities assigned to an individual or team in a workplace or project setting.

Criterion-Related Validation

A method of assessing the effectiveness of a test or selection procedure by comparing its results with job performance indicators.

Qualitative Data

Non-numerical information that describes attributes or characteristics, typically gathered through interviews, observations, and textual analysis.